Monday, January 24, 2011

ipad caricature of JACK LA LANNE by Elgin Subwaysurfer Bolling

Jack La Lanne,boasted that he'd live to be one hundred and was only four years short of making that goal! Hows THAT for setting a goal and coming close to reaching it. As I stated in a previous post, Jack was the Godfather of sooooo many things that we look at as just "normal" today. It goes without saying that he is the Godfather of Fitness in America. Whats inspiring is that he wanted this not just for athletes but for the common man. Jack devised imagainative fitness programs and exercises that were within ANYONES fitness level and budget.We hear a lot in the finess industry today about modification, and tailoring a program to fit your individual needs, goals and lifestyles.... YOU DONT KNOW JACK! He was the FIRST to do that! Jacks core audience was women, as his show aired during a period when traditionally in America, women would be home, and their husbands at work. Now we have an entire finess industry tailored sspecifically to women....YOU DONT KNOW JACK! He was the FIRST to do that! Branding is a word that is usd a lot today in marketing, especially online. In order to stand out from the crowd, you must be able to maket , or brand yourself in such a decisive way as become memorable....YOU DONT KNOW JACK! He was the FIRST to do that! Jack had this jumpsuit that he always wore that would have looked ridiculous on anyone else, but made him instantly identifiable. That jumpsuit was like a uniform, a type of "superhero" outfit, which was what he was, in a sense. The man held numberous fitness records that established him as an authority. Unless you have been living in a cave somewhere, you know that America is nutrition crazy now. It seems on every corner is a juice bar, a fruit market,a vitamin store,or organic food store. YOU DONT KNOW JACK! He was the FIRST to do that! Jack was a big advocate of juicing right from the start , at a time when most of us thought it was strange and disgusting to liquify and drink celery, carrots and apples, and he always advocated the importance of eating food in its rawest forms, and ghetting away from refined foods and especially sugar.
I feel bad for a lot of people in this generation because , YOU DONT KNOW JACK! at least not the way I "knew" him, and like som many others my age knew him. At the risk of sounding corny, he was a perfect role model. I never heard one word of scandal associated with his name/ This is something unheard of for a celebrity with less than half of his star power. I think what Jack had was that thing called, integrity.

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